I use my work to investigate the ways that we create identities out of the products we consume. Branding, corporate logos, mascots, cartoon characters, advertising text and signage are the semiotic sources I draw from.
To undermine the power of product logos that surround us, I tweak their scale or context, or combine them in disjunctive pairs. Sometimes I restage contemporary geopolitical events, using childhood icons to provoke the shock of corrupted innocence.
I consciously use seductive surfaces and saturated colors” the same tropes employed by advertising”to draw my audience into examining their relationship to consumer culture and it”s effect on the environment and world events.