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JeongMee Yoon  Seoul, South Korea

* All images used with permission. Please do not distribute without first contacting the artist.

About JeongMee

This project explores the trends in cultural preferences and the differences in the tastes of children (and their parents) from diverse cultures, ethnic groups as well as gender socialization and identity. The work also raises other issues, such as the relationship between gender and consumerism, urbanization, the globalization of consumerism and the new capitalism.

The Pink and Blue Projects were initiated by my five-year-old daughter, who loves the color pink so much that she wanted to wear only pink clothes and play with only pink toys and objects. I discovered that my daughter’s case was not unusual. In the United States, South Korea and elsewhere, most young girls love pink clothing, accessories and toys. This phenomenon is widespread among children of various ethnic groups regardless of their cultural backgrounds. Perhaps it is the influence of pervasive commercial advertisements aimed at little girls and their parents, such as the universally popular Barbie and Hello Kitty merchandise that has developed into a modern trend. Girls train subconsciously and unconsciously to wear the color pink in order to look feminine.

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Sharon Dowell

Charlotte, NC artist

"JeongMee Yoon's eye opening documentations of parental guilt and spoilage shocks and draws the viewer into the compositions of pure excess...I feel simultaneous disdain and fascination for her subjects."

JeongMee appears in the following Top 10 lists


'South Korea'

10 of 22 reactions displayed

"BOOM! right out of the mind"

"oh my gosh! personally, i love these!"

"these are.....different.its almost true of how much crap we buy for the children and they still arent happy..."

"It really just hit me, how much we tend to junk up our lives."

"These two works scream Japanese industries..its in the norm but original at the same time."

"Nice pick they nboth is very uniqe and I like the colors"

"OCD for Kids! Great!"

"I saw these photos as commentary on consumerism/capitalism specifically aimed at children. They are bombarded with advertisements and are constantly being told to want.Neat."

"great idea! it says so much about society's gender roles."

"I saw these in an issue of Print last year. I like the concept! I can imagine a rainbow of color hanging on the wall!!"

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