New York NY Installation Artist Hank Willis Thomas - NYC Artist - Artistaday.comNew York NY Installation Artist Hank Willis Thomas - NYC Artist - Artistaday.com

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Hank Willis Thomas

New York, NY


Posted: 6.30.09

More info: Artist site

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About the “B(r)anded Series”:

The B(r)anded series is a result of an exploration, and subsequent appropriation of the language of advertising. By employing the ubiquitous language of advertising in my work, I am able to talk explicitly about race, class and history in a medium that almost everyone can decode. Much of the work focuses on the use of African American male body in advertisements. I am interested in the connection between this body type and the cotton and slave trade industries that brought this country so much wealth.

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49 Comments


1 2 3 ... 5

This may be thought provoking and controversial. But it is not art in my opinion and shows no skill. Without a visit to the artists site I would guess its student work.

Comment by Almost Hectic — June 30, 2009


Lacking in execution is a good way to describe the first piece. There’s definitely potential value in the actual photograph, but the text seems placed poorly and the whole “Picking the perfect casket for your son: Priceless” is both shocking and a bit confusing. Its abrasiveness pushes the viewer in a wrong direction. Just an amateur observation by another matt g.

Comment by Mista Grose — June 30, 2009


Not impressed in the slightest; very poor taste. I fail to make a satisfying connection between the elements you describe.

Comment by Sarah — June 30, 2009


Exactly, thank you jon. Come on people Hankâ??s work is very powerful. This is society, it may not be the pretty side of things but we canâ??t bury our heads in the sand and wish it away. Bringing these issues to the forefront is the best way to deal with it. Iâ??m proud of artist a day for stepping outside of peopleâ??s comfort zone to highlight Hank and his work.

Comment by Anonymous — June 30, 2009


I love it! I know the top picture is a scene that has played in my mind before. We need more people who are daring enough to say what the rest of us are thinking. Good job, Keep it up. I also looked at you web site, great work, really makes you think. Thank you.

Comment by Rebecca — June 30, 2009


The people that say this is done in bad taste can’t handle the truth- This is the society we live in-deal with or help change it. God forbid an artist depicting the truth.

Comment by jon — June 30, 2009


How sad and done with SUCH BAD TASTE. You should be ashamed of yourself calling a depiction like this art.

Comment by marc — June 30, 2009


I see what you’re getting at and I believe your methods can be affective. However, I think the top image is just in poor taste. I don’t need the “priceless” ad (which isn’t that some sort of copywrite infringement) to understand the story being told. I hope your work gets people to think.. I really do, but the execution is somewhat lacking. Peace, matt g

Comment by mattgreermusic — June 30, 2009


Wow, I like the message and wish we lived in a society that had not such problems.

Comment by Sean Shurbet — June 30, 2009


I am interested, too.

Comment by Sharon — June 30, 2009


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