Jennifer van Tuyl is the founder of the Urban Art House, an art agency covering art in ideas, concepts, showcases and marketing of creative artists outside the traditional gallery format.
“I have started my career as a marketing and branding specialist, managing my own creative agency where the universal question: Why can’t we do it differently? was tackled every day. At every art fair or show I go to art is being displayed in a standard setting and ambiance. There is no discussion about this. I found it my responsibility to create different views and 360-degree feedback on showcasing – with keeping the integrity of the artwork and artist in tact.”