Heidi Lender was born in New Haven, Connecticut, in 1966. She reported on the fashion universe for national glossies, until in 2008 she picked up her first digital SLR and retired her pen forever in favor of pictures.
Lender promotes the idea that wardrobes betray who we are or who we purport ourselves to be. We explore different aspects of our individuality in what we choose to wear, consciously or not.
Her own clothes and accessories are on display in a series of self-portraits titled Once Upon, but through the omission of her face, Lender is able to disassociate herself.