Massimo started his career in the 1960s as a photographic journalist. Later he worked as a film cameraman before concentrating entirely on art photography. In the1990s he became internationally known for his large-scale photographs of Italian beaches, discos and other public spaces, showing anonymous Italians during their leisure pursuits. His ability to show masses of people in landscape surroundings with a balance of formal and narrative details have let his works been interpreted as a contemporary version of the genre of history and landscape paintings, reinterpreted through photography.