* All images used with permission. Please do not distribute without first contacting the artist.
Pref started his career nearly 20 years ago as a graffiti artist before studying graphic design at art college and going on to work as an Art Director at his own Design company in east London.
Pref has always strived to look for new ideas and ways of executing graffiti and graphic design, pushing people’s perceptions by challenging the way we construct and view traditional letter forms. He is always developing his work, searching for more original ways to utilize typography.
Today his artwork is a heavy mix of his graffiti and graphic design, striving to create a unique visual language that is a graphic solution to the layered multiple word graffiti pieces he paints on walls.